Brand Development
Composition and monitoring of strategies to create and manage corporate, destination and product brands.
Brand Positioning
Benchmarking and development of positioning concepts to exploit specific potentials in a competitive environment.
Brand Architecture
Systematic management of brand families, harnessing of synergies in brand portfolios and creation of umbrella and multi brand strategies.
Brand Communications
Translation of the strategic foundation along the brand touchpoints. Support in collaboration with creative and media agencies.
