«Thinking is the hardest work there is, which is probably the reason why so few engage in it. Whether you believe you can do a thing or not, you are right.»
Henry Ford · 1863 – 1947 · Founder of the Ford Motor Company
Composition and monitoring of strategies to create and manage corporate, destination and product brands.
Benchmarking and development of positioning concepts to exploit specific potentials in a competitive environment.
Systematic management of brand families, harnessing of synergies in brand portfolios and creation of umbrella and multi brand strategies.
Translation of the strategic foundation along the brand touchpoints. Support in collaboration with creative and media agencies.